Gisele Caroline Bündchen (born July 20, 1980) is a Brazilian model and occasional film actress. According to Forbes, she is the highest-paid model in the world and also the sixteenth richest woman in the entertainment world, with an estimated $150 million fortune.
Since her debut, Bündchen has been the face of a variety of advertising campaigns including several seasons of Christian Dior, Balenciaga, Mervyn’s, Dolce & Gabbana, Missoni, Versace, Givenchy, Bvlgari, Lanvin, Guerlain, Valentino, Ralph Lauren, Earl Jean, Zara, Chloé, Michael Kors, Louis Vuitton and Victoria’s Secret. She has appeared in advertisements for Nivea lotion and is the face of several Brazilian brands including Vivo, Multiplan (Shopping Malls), Colcci, Credicard (Citibank) and Volkswagen do Brasil. After C&A Brazil hired Bündchen as a spokesmodel and began airing television commercials, sales increased by 30%.
In May 2006, Bündchen signed another multi-million dollar deal, this time with American giant Apple Inc.. She starred in an advertising campaign to promote the new Macintosh line through the Get a Mac advertisements. Also in 2006, Bündchen became the new face of Swiss luxury watchmaker Ebel.
She has her own line of sandals with footwear company Grendene called Ipanema Gisele Bündchen. Forbes puts her 53rd on their list of the most powerful celebrities of 2007 because of the international success of her shoe line, making the brand Ipanema the most sold Brazilian flip-flop in the world, surpassing the legendary Havaianas. Custom Ipanema flip-flops sell for as much as $230 a pair. She is also the owner of a hotel in the south of Brazil, the Palladium Executive.
On May 1, 2007, it was announced that Bündchen had ended her contract with Victoria’s Secret.
In July 2007, having earned an estimated total of $33 million in the past 12 months, Forbes magazine named her the world’s top-earning model in the list of the World’s 15 Top-Earning Supermodels.
An American economist named Fred Fuld developed a stock index to measure the profit performance improvement of companies represented by Bündchen compared with the Dow Jones Industrial Average. According to Fuld, the Gisele Bündchen Stock Index was up 15% between May and July 2007, substantially surpassing the Dow Jones Industrial Average which was up just 8.2%.
Bündchen lends her support and image to a number of charities and humanitarian causes, such as the I am African campaign, in which she painted her face to protest against the lack of attention given to Africa’s HIV/AIDS victims. Without receiving payment, Bündchen was, in 2006, the face of American Express Red Card, an initiative launched by U2 front man Bono and Bobby Shriver to send a percentage of monies earned from the financial transactions of this credit card to Africa’s HIV/AIDS victims.
In 2009, she appeared almost simultaneously in more than 20 covers of the international issues of Elle magazines wearing (Product) Red clothing and posing with products from companies who support the same cause. (RED)’s primary objective is to engage the private sector in increasing assistance for the Global Fund, to help defeat AIDS in Africa. Companies whose products take on the mark contribute a percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with special attention on the health of women and children.
In 2003, Bündchen designed an exclusive and limited edition of platinum hearts, working with Platinum Guild International and Harper’s Bazaar, crafted by jewelers Gumuchian Fils. These platinum hearts were sold to raise money for St. Jude Children’s Research Hospital which specializes in cancer treatment. She served as the spokesperson and campaign model for Fashion Targets Breast Cancer. Bündchen already gave a São Paulo Fashion Week’s payment check for Zero Hunger (in Portuguese: Fome Zero), a Brazilian-government program introduced by Brazilian president Luiz Inácio Lula da Silva also in 2003.
She was, in 2009, one of the celebrities to sign up for the auction fundraiser of celebrities autographed iPods to raise cash for the victims of Hurricane Katrina, organised by Tonic.com., alongside former U.S.A.’s president Bill Clinton, Cher, Beyoncé, Britney Spears, Mariah Carey, Ellen DeGeneres and others. The money is for the Music Rising institution which aims to recover and invest in the musical culture of the destroyed areas.
She promotes protecting the Brazilian Atlantic Forest and Amazon Rainforest water sources, donating to this cause a percentage of profits from her line of sandals named Ipanema Gisele Bündchen. Also, Bündchen helps projects such as Nascentes do Brasil, ISA, Y Ikatu Xingu and De Olho nos Mananciais.
Bündchen and Grendene, the company that produces and disseminates her line of sandals, also joined the Florestas do Futuro project for the reforestation of the Brazilian Atlantic Forest. The project was created by the NGO named SOS Atlantic Forest in 2004. The new forest, named for Gisele Bündchen Sementes, started with 25,500 shoots of 100 different species, enough to revitalize an area of 15 hectares.
In 2004, Bündchen made a venture into film industry, starring as the leader of the bank robbers, Vanessa, in the 2004 remake Taxi. In 2006, she played a minor part in The Devil Wears Prada.
On Thursday, February 26, 2009, Bündchen married New England Patriots quarterback Tom Brady in a small Catholic ceremony in Los Angeles. On April 5, 2009, the couple remarried in Costa Rica with Brady’s son, John Edward Thomas Moynahan, present. For the ceremony, Gisele wore a dress and veil designed by famed fashion designer John Galliano. Bundchen’s three dogs were also present at the ceremony. Bündchen and Brady had been dating since late 2006. Before marrying him, she dated actor Leonardo DiCaprio and professional surfer Kelly Slater.
On Friday, June 19 2009, People magazine reported that Gisele was pregnant with her first child with husband Tom Brady. The baby is due sometime around January or February 2010.
As an homage to Bündchen, Brazilian singer and songwriter Gabriel Guerra, along with musician Pedro Cezar, wrote the song Tributo a Gisele (Tribute to Gisele in English), which is currently the theme of the model’s official website. In January 2008, Bündchen met Gabriel Guerra at Copacabana Palace Hotel in Rio de Janeiro.
In the December 2005 issue, New York magazine chose and publicized a list of 123 reasons to love New York City with reason number 43 being that Gisele Bündchen lives there.
On April 11, 2008, a black-and-white photo of Bündchen, shot by Irving Penn, was auctioned for US$193,000 (£96,000). The picture was one of dozens from the collection of Gert Elfering that were sold at Christie’s International in New York. In all, the auction tallied US$4.27 million and included pictures of Brigitte Bardot, Kate Moss, Naomi Campbell, Christy Turlington and Carla Bruni. Bündchen’s picture reached the highest price in comparison with the others. Bardot was the second with US$181,000 (£90,000).
In 2009, Gisele featured, on artistic nude picture, the cover of the work retrospective book of Australian photographer Russell James.
In 2006, Elle magazine bosses surveyed the American leading stylists and asked them to name the star whose hair is a favourite for their clients. More than 50 per cent gave Gisele the title of best hair in Hollywood, followed by Sienna Miller in at second place and Nicole Richie in at third position.
In February 2008, a result of research was publicized by The International Society of Aesthetic Plastic Surgery (ISAPS) to reveal how world celebrity images, which overwhelm popular media, influence people’s choices and decisions to undergo plastic surgery. The question asked was “What influences do celebrities have on the decisions patients make?”. The survey was sent to more than 20,000 plastic surgeons in 84 countries. Gisele Bündchen, Jennifer Lopez, Angelina Jolie, Nicole Kidman, Pamela Anderson, Sophia Loren, Brad Pitt and George Clooney were the most frequently mentioned celebrities. Gisele won the abdomen and hair categories and took second place in the breasts category.
In 2002, during the taping of the annual Victoria’s Secret Fashion Show, Bündchen was the target of a protest made by four members of People for the Ethical Treatment of Animals because she was signed to be the new face of Blackglama, a trademark of a fur-farming cooperative. When Bündchen was on stage, four women jumped onto the runway holding posters that read “Gisele: Fur Scum” and included the logo for PETA. Bündchen tried to ignore them while several security guards detained the protesters. Bündchen told CNN that the protest was “unwarranted” because the fashion show featured only faux fur. After the incident, the producers decided to stop the music and redid Bündchen’s segment once the protesters were removed.
“I’m the biggest animal lover in the world”, she said backstage after the show. “I was just doing my job as a model. I don’t even wear fur. They just want attention.” Despite her comments that PETA had acted ‘inappropriately’, Bündchen later announced that “it was a bad decision on my part,” explaining that she no longer “wears any fur.”
Bündchen would wear a two piece Cia Maritima bikini bearing the iconic image of Latin American Revolutionary Che Guevara at a Sao Paulo fashion show during 2007. Che’s daughter, Aleida Guevara March, finding it distasteful would speak out against her late father’s image being used on a swim suit saying, “I have heard of a Brazilian fashion designer making underwear with my father’s face on it. We can’t accept that from him or anyone else. We do not want any money, we just want him to stop this.” Alberto Korda’s Guerrillero Heroico image was never copyrighted which has lead it to be used in hundreds of different ways, but this marked the only time that a Guevara family member spoke out against a Che product.
When Bündchen signed a contract in August 2007 to represent Pantene hair products in Brazil for Procter & Gamble, it was reported that the model demanded payment in euros, according to Veja, the biggest weekly Brazilian magazine. She was also rumoured by Veja to be paid in euros for the last deal reached with the Italian brand Dolce & Gabbana to promote the fragrance The One. The American dollar’s devaluation in international markets was the trigger for the rumour, and Bündchen was written about in many financial publications, a rarity for someone in the fashion world.
Her sister and manager Patrícia Bündchen denied these contract details on her official web site after much criticism.
The 1933 King Kong movie poster and the March 2008 Vogue cover with LeBron James and Bündchen, which some claim references it.
The cover of the April 2008 Vogue, shot by famed photographer Annie Leibovitz and featuring Bündchen with LeBron James, was the first time a black man had been on the cover. Criticism was immediate from many quarters for what was perceived as a racist depiction of James, putting the basketball superstar and the much smaller model in a pose reminiscent of King Kong carrying off Fay Wray.
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